Welcome!
Virtual Volunteers is an Independent Nonprofit Research Organization
Volunteerism is changing. Virtual Volunteers conducts pro bono, independent research to help nonprofit and NGO leaders understand emerging trends, make informed decisions, and learn from one another. Together, we can strengthen volunteer engagement and the communities that nonprofits serve.
Currently Listening to Nonprofit and NGO Leaders
We’re listening to a wide range of nonprofit and NGO leaders about what is working, what is changing, and where the greatest opportunities lie—independent of any specific software platform, website, or app.
Read our Virtual Volunteering Field Brief
Help Shape the Future of Volunteer Engagement
Responses requested by October 15, 2026.
1. Choose how you’d like to participate
Complete the Leadership Survey in approximately 8-10 minutes, or schedule a 20–30-minute research interview.
2. Share your experience
Tell us what is working, what is changing, and where you see opportunities to improve volunteer recruitment, engagement, and retention.
3. Create additional impact
Survey participants may enter a drawing to have Virtual Volunteers make a $1,000 donation to an eligible nonprofit organization of their choice. [View drawing details and official rules.] We’ll also gladly share a summary of the findings at no charge with everyone who requests one.
Tom Roth is leading this study pro bono, bringing 34 years of experience producing research and training programs for nonprofit, mission-driven, government, and corporate organizations.
Individual responses will remain confidential. Findings will be reported only in aggregate unless explicit permission is granted.
Whether or not you choose to participate, thank you for everything that you do to strengthen your community.
Meet the Co-Founder & Principal Researcher
Tom Roth founded Community Marketing & Insights in 1992. For over three decades he enjoyed helping nonprofit and mission-driven organizations better understand the communities that they serve.
Tom and his team produced primary custom research and industry-leading educational conferences. Clients included the American Cancer Society, American Red Cross, AARP, Freddie Mac, Human Rights Campaign, International Fund for Animal Welfare and The United States Census Bureau, as well as major corporations including American Airlines, AT&T, Deloitte, Gilead, Google, Hulu, Johnson & Johnson, Prudential, REI, Target, Wells Fargo and UPS.
After selling the company in 2025, Tom—himself passionate about volunteering—founded Virtual Volunteers, Inc., a Nevada Nonprofit Corporation, to explore the future of volunteering through research, listening, and collaboration.
Virtual Volunteers: Current Status
Completed:
Organization formed
Research design
Nonprofit leader study launched
Underway:
501(c)(3) status
Next:
Consumer study in development and launching soon
Compile and distribute results and recommendations
THANK YOU!
Thomas Roth
Co-Founder, Principal Researcher & Volunteer
Virtual Volunteers, Inc.
✉️ tom@virtualvolunteers.net
🌐 virtualvolunteers.net
📞 Phone/Text: +1 775-453-0118
Virtual Volunteers, Inc.
3983 S. McCarran Blvd #488, Reno NV 89502
Virtual Volunteers is a trademark of Virtual Volunteers, Inc.
A Nevada Nonprofit Corporation.
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